Cookie Policy

Last updated: 15 January 2026

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to recognise your device and store some information about your preferences or past actions, enabling a more personalised and efficient browsing experience.

Why We Use Cookies

PixelEngineer uses cookies and similar tracking technologies to enhance your experience on our website and learning platform. We use cookies for several purposes:

  • To ensure the proper functioning of our website and learning platform
  • To remember your preferences and settings
  • To analyse website traffic and user behaviour to improve our services
  • To provide personalised content and learning recommendations
  • To measure the effectiveness of our marketing campaigns
  • To deliver relevant advertisements and prevent fraud
  • To enable social media features and integrations

Types of Cookies We Use

We categorise the cookies we use into four main types based on their purpose and functionality. You can manage your preferences for each category through our cookie consent banner.

Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about user behaviour, page performance, and traffic sources, which helps us improve our services.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember choices you make (such as language preferences) and provide enhanced features.

Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms to reach potential learners.

Cookie Details

The following table provides specific information about the cookies we use on our website:

Cookie Name Purpose Duration Type
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google Ads - ad personalisation 2 years Marketing
cookie_consent Stores your cookie preferences 1 year Necessary
session_id Maintains user session Session Necessary
user_preferences Stores language and display preferences 6 months Functional

Third-Party Cookies

We use several third-party services that may place cookies on your device. These services help us provide better functionality and analyse our website performance:

  • Google Analytics: Provides website analytics and user behaviour insights
  • Google Ads: Enables targeted advertising and conversion tracking
  • Google Fonts: Delivers web fonts for consistent typography

These third-party providers have their own privacy policies and cookie practices. We encourage you to review their policies to understand how they handle your data.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google Analytics and Google Ads behave based on your consent preferences. When you decline certain cookies, these services operate in a privacy-focused mode that respects your choices while still providing essential functionality. This ensures compliance with privacy regulations whilst maintaining the effectiveness of our digital marketing efforts.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your preferences for different cookie categories

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block all cookies
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Set up exceptions for specific websites

Browser-Specific Instructions

Here are links to cookie management instructions for popular browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Opt-Out Tools

You can opt out of certain advertising cookies through industry opt-out tools such as the Digital Advertising Alliance's opt-out page or the European Interactive Digital Advertising Alliance's opt-out page.

Impact of Disabling Cookies

Whilst you can browse our website with cookies disabled, please note that disabling certain cookies may affect your experience. Necessary cookies are required for basic functionality, and disabling analytics or functional cookies may result in reduced personalisation and functionality. Marketing cookies help us show you relevant content and measure the effectiveness of our services.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice through our website or email communications.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

PixelEngineer AG

Data Protection Team

Parkstraße 153, 80989 Munich, Bavaria, Germany

Email: privacy@pixelengineer.pro

General Contact: contact@pixelengineer.pro

Phone: +49 894245415

Manage Your Cookie Preferences

You can update your cookie preferences at any time by clicking the button below to open our cookie preference centre.